This was a fun (and very light, very quick) read. There are all sorts of interesting insights into human behavior here. (Warning: one section is a bit graphic--they did research on decision making of aroused males.) Recommended.
BestBooks is a record of all of the books that I have read since November 2004, with brief descriptions and reviews.
Saturday, March 22, 2008
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
This was a fun (and very light, very quick) read. There are all sorts of interesting insights into human behavior here. (Warning: one section is a bit graphic--they did research on decision making of aroused males.) Recommended.
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