The Emperor of Scent by Chandler Burr

Luca Turin, apparently, proved that the prevailing theory for how smell works was wrong. But academic researchers who were not interested in seeing their life's work consigned to the dustbin were not impressed. Professional researchers (i.e., perfume company hacks) were not interested in getting laid off.

So no one believed him. And that's why Chandler Burr calls this a scientific morality tale about the failure of a new idea to take hold because of political and financial pressures.

Not being a scientist, I'm not sure what to believe. But when Burr claims that every major olfaction scientist that he interviewed told him that Turin's work was bunk but, no, they hadn't actually read his paper and they weren't going to because they were too busy, well, it doesn't sound for the anti-Turin camp.

An odd and fascinating book-highly recommended.